Affect & Perception AI

Strategy. Advisory. Data Analytics. Insights 



We offer strategic advisory, operational training, and data analytic insight solutions utilizing Perception AI for SaaS and MarTech business. These benefit companies (SMB and Enterprise), executives, operational managers and investors to plan profitable product growth and investments decisions. 



Saurabh Goorha is Founder and Chief Executive Officer of AffectPercept.


He has domain expertise in Perception AI and psycholinguistics data analytics. He utilizes strategic business planning frameworks and operationalized data analytics techniques in virtual communication digital channels to optimize sales & marketing spends. He identifies how and why Perception AI and its modular components (including Voice AI, Visual AI, and NLP) should be utilized and measured to deliver digital transformation and content ROI. 

He is an accomplished CXO (Product, Marketing, Technology, Data) and General Manager for SaaS, B2B and B2C products, Content & Data licensing, and ML Platform business. He has held senior executive and leadership roles at YouVisit (a Vista Equity Partners company), Cision, PR Newswire and Dow Jones. He has defined, built, managed and led product lifecycle management for scores of leading brands in the MarTech industry across B2B SaaS customer-data-platforms and B2C dynamic content personalization products. He has led and contributed to M&A due diligence, acquisition, divestment and multiple company exits to private equity and IPO, including leading product strategy, growth and exit of SMB company to Vista Equity Partners.

He has partnered and solved business strategy, product solution, and data analytics insights for leading Forbes 2000 brands as well as SMB firms as customers. He has served on the Board of Directors for the business information division of Software & Information Industry Association (SIIA). He is a Senior Fellow at The Wharton School at the leading global customer analytics center. He is a graduate of Cornell University. 


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