We offer product strategy consulting, product and technology professionals with deep expertise, custom training programs, investment evaluation, and data analytic services utilizing marketing technology (MarTech) and education technology (EdTech). These are offered to companies, executives and operational managers, and investors to plan profitable company growth strategy, product-led innovation and growth, and strategic evaluation and investment decisions in data platform, technology capabilities, and product features.
AffectPercept offers product strategy consulting, product-tech-content-data management operational expertise, investment evaluation, and data-analytics services utilizing experienced professionals with domain expertise in media, marketing technology (MarTech) and education technology (EdTech) industries.
The firm expertise has been utilized to deliver B2C and B2B company product strategy, craft user acquisition & conversion product and content plans, build and execute on high quality editorial and paid content campaigns, and generate actionable insights from customer - user data for large global brands, SMBs, fast-growth firms, entrepreneurs, investors, and educational institutions. The firm has uniquely differentiated domain expertise planning and measuring Perception AI - a unique approach to utilize Voice AI, Visual AI, and Natural Language Processing, with psycholinguistics data analytics, that provides insights on "why of digital ROI", enabling use of repeatable playbook and strategies. These strategies and solutions have been utilized to build workflow SaaS products, create analyst led professional services, plan product and technology, manage global content and data partnerships, and scale product-led companies.
The firm is led by Saurabh Goorha supported by a diverse cross-functional team. He is an experienced operational executive (Chief Product Officer, Chief Technology Officer, Head of Marketing, General Manager) across Product, Engineering, and Marketing roles for global multi-national companies and start-ups including Built In, YouVisit (an EAB and Vista Equity Partners company), Cision, PR Newswire, and Dow Jones. He has engaged as service provider and consultant engaging with companies and users in US, Europe and Asia - his delivered products and services are used globally by millions of B2C users and thousands of B2B customers. He is a board advisor and educator. He is a graduate of Cornell University.