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Crystal Salt

AffectPercept brings together a global team with domain expertise in media, marketing, AI, technology, and education. 


The firm expertise has been utilized to deliver B2C and B2B company product strategy, craft user acquisition & conversion product and content plans, build and execute on high quality editorial and paid content campaigns, and generate actionable insights from customer - user data for large global brands, SMBs, fast-growth firms, entrepreneurs, investors, and educational institutions. The firm has uniquely differentiated domain expertise planning and measuring Perception AI - a unique approach to utilize Voice AI, Visual AI, and Natural Language Processing, with psycholinguistics data analytics, that provides insights on "why of digital ROI", enabling use of repeatable playbook and strategies. These strategies and solutions have been utilized to build workflow SaaS products, create analyst led professional services, plan product and technology, manage global content and data partnerships, and scale product-led companies.

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